AEMA Award Winner
My social awareness campaign ‘It’s More Than’ produced in 2022, explores the complexities of Obsessive Compulsive Disorder (OCD) and aims to challenge and reshape societal understanding of the disorder through immersive motion design.
Although centred around animation, this project applied UX methodologies such as design research kits to gain deeper insight into how OCD is both experienced and perceived, if this was different from ‘normal’ anxiety. The research suggested that people with and without OCD felt anxiety in different areas of the body, but these differing experiences still have emotional similarities. The goal of the project became translating the emotional ‘language’ of different anxiety, bridging the gap between common experiences and OCD.
To communicate this, I took the campaign in an immersive direction. I used illustration to capture an atmosphere and environment that can feel unsafe for someone with OCD and brought it to life using a mix of 2D motion graphics, 2.5D techniques and frame by frame animation. Rather than showing how someone with OCD see’s the world, the piece is designed to reflect how danger is perceived and felt in an environment that others feel safe in.
