Throughout 2023, I worked on a series of social media campaigns for Syzmik, a workwear brand under the Fashion Biz Collective that supplies apparel to companies and retail workwear outlets.
These cross-platform social assets were designed to express the brands personality, strengthen its connection with customers and suppliers, and showcase its product range in an informative and engaging way. All designs followed Syzmik’s brand guidelines, combining existing brand elements and photography to showcase products, their features and the lifestyle associated with the brand. These were collaborative projects, with concepts and copy provided by the broader content team. My role focused on graphic and motion design, translating campaign strategy into engaging visual assets.
